From time to time I get emails or calls from people seeking insight or asking me to solve their marketing dilemmas. Here are a few that may relate to your job, your life, and (most important) your marketing thought process right now. Dear Jamie, I supply and service pumps for the mining industry. Can you […]
Wade Business Media
Tag Archives: marketing to mining
Marketing to mining: How advertising in mining print media works
Advertising to end users in mining is unlike advertising in any other market or industry sector. Plant, equipment and services for the mining sector are usually ‘big ticket’ items in the hundreds of thousands or millions. This means that decisions on the purchase, procurement and specification of plant, equipment and services take a long time, so the sales cycle is long. Rarely do […]
Marketing to mining with no ideas, no plan and no budget
A small start-up supplier of mining equipment called me the other day seeking my advice. He said ‘Jamie, I know very little about marketing. I don’t have a marketing budget. I don’t have a marketing plan. Frankly, I have no idea where to start, but I need to generate sales and leads and FAST. Help!.’ […]
Marketing to mining: how to combat price undercutting
A recent survey by Projectory of suppliers and service providers to mining revealed that price undercutting was overwhelmingly the biggest challenge to sales revenue, profits and growth. Combatting price undercutting is difficult, but not impossible. Here are some things to consider: 1. Research Establish why your competitors slashed their prices. Maybe the price changes are […]
Marketing to mining: 6 strategies for when the going gets tough
As the mining economy shifts gears from a capital investment phase to a production phase some suppliers and service providers are finding it tough. If times are tough at your company here are some strategies to consider. 1. FOCUS on lead gen and MANAGE your leads Companies that can do a better job of finding […]