Tag Archives: marketing to mining

Ten golden rules for writing effective content for a technical audience

Written content for prospects and customers with technical backgrounds involved in the purchase, procurement and specification of plant, equipment and services should be engaging, empowering, clear, concise, focused and evidence-based. There are many things to consider when developing this type of content for this type of audience, but in general there are 10 golden rules […]

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Marketing to mining: top tips to promote a great image of your company

If there’s one piece of advice I would implore any mining supplier or service provider to consider it’s to invest in professional photography. Quality images depicting what your company does have more influence and power over people than a thousand words of quality copy. But in my experience many mining suppliers and service providers fail […]

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Marketing to mining: how to get face time with prospects

One of the biggest challenges for any mining supplier or service provider is getting in front of prospects. This can be especially difficult when prospects work on mine sites in remote locations. Once you do get face-to-face with prospects though the chances of doing business increase dramatically. A meeting usually puts people at ease. And […]

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Marketing to mining: how to connect with your prospects and clients

Many mining suppliers and service providers struggle communicating to their prospects and customers. There are a variety of reasons why this happens, but in my experience it’s usually because they don’t have the time, desire or skills to communicate. Most mining suppliers and service providers come from a technical background and also tend to get […]

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Marketing to mining: what does your company stand for?

There’s an old Chinese saying that the condition of the road is tested with a single stone. What does that mean? Well in the context of marketing quite a lot. If you want to build a business as a mining supplier or service provider your main goal is to ensure it has a firm foundation. […]

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Marketing to mining: tap in to your experts

They say that a company’s greatest asset is its people and when it comes to marketing that’s especially true. Nearly every mining supplier or service company that I’ve worked with has at least one smart, bright and clever technical person – usually someone with an engineering background. What surprises me though is the number of […]

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Marketing to mining: why mining suppliers and service providers fail

The thing I most enjoy about my business is meeting a variety of people in the mining supply and service community from companies large and small. Over the years I’ve observed some companies that have had great success in marketing, but most struggle. Here’s why: 1. Underestimating the time and resources required to build a […]

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Marketing to mining: how to build credibility and business with end users in mining

Sitting across from you right now is a stern looking prospect – an end user in mining of the type of plant, equipment and services that your company provides. “I don’t know who you are,” he says. “I don’t know your company’s solutions. “I don’t know what your company stands for. “I don’t know your […]

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Marketing to mining: who are you and what does your company do?

Half of the prospects called on by mining suppliers and service providers know nothing about the supplier’s company. And half of the customers called on by mining suppliers don’t have an adequate understanding of the supplier’s capabilities. This was according to a recent survey by Wade Business Media and its online lead generation service Projectory on […]

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Marketing to mining: word of mouth – don’t hang your hat on it

An objection I often hear from mining suppliers and service providers is ‘We don’t need to market; all of our business comes from word of mouth’. This is particularly the case with contractors and service providers from the ‘dad and Dave’ operators to the multi-disciplined engineering companies at the big end of town. You don’t […]

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