Tag Archives: b2b marketing

Industrial B2B marketing: it’s okay to fail

Wouldn’t it be great to go through life where every endeavor was a roaring success. You got top grades in every school test taken and became school dux. You met the perfect partner and your wedding was an unbridled success without a hitch. Your honeymoon was like something out of a Hollywood chick-flick. Your partner […]

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Marketing to mining: top tips to promote a great image of your company

If there’s one piece of advice I would implore any mining supplier or service provider to consider it’s to invest in professional photography. Quality images depicting what your company does have more influence and power over people than a thousand words of quality copy. But in my experience many mining suppliers and service providers fail […]

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Marketing to mining: tap in to your experts

They say that a company’s greatest asset is its people and when it comes to marketing that’s especially true. Nearly every mining supplier or service company that I’ve worked with has at least one smart, bright and clever technical person – usually someone with an engineering background. What surprises me though is the number of […]

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Marketing to mining: why mining suppliers and service providers fail

The thing I most enjoy about my business is meeting a variety of people in the mining supply and service community from companies large and small. Over the years I’ve observed some companies that have had great success in marketing, but most struggle. Here’s why: 1. Underestimating the time and resources required to build a […]

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Marketing to mining: How advertising in mining print media works

Advertising to end users in mining is unlike advertising in any other market or industry sector. Plant, equipment and services for the mining sector are usually ‘big ticket’ items in the hundreds of thousands or millions. This means that decisions on the purchase, procurement and specification of plant, equipment and services take a long time, so the sales cycle is long. Rarely do […]

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Marketing to mining: the seven essential web pages for a mining supplier or service provider

Whether you’re a large multi-national or a start up there are seven essential web pages for a mining supplier or service provider. I’ll get to these in a moment, but before I do it’s important to explain the purpose of a website. The aim of your website is to ensure your company is FOUND for […]

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