January 10, 2014 

Mining suppliers and service providers bullish on early 2014

The majority of suppliers and service providers to mining are overwhelmingly optimistic about sales revenue for the March 2014 quarter, according to the latest Projectory Quarterly Survey of Business Expectations.

Nearly 75% of respondents to the survey in mid-December forecast sales revenue to increase.

The majority of respondents were also highly positive in their outlook in the March quarter for profits (56%).

Nearly 50% of respondents expect their company to invest more in marketing in the March quarter while 42% expect to invest the same as the previous quarter.

The survey revealed that most respondents (28%) had three months of work in the pipeline.

Respondents indicated that they will allocate 5.3% of annual sales revenue to marketing in 2014 with 15% of their marketing budget invested in advertising.

The company website, direct mail and social media will be the focus of marketing investments in 2014.

Nearly two thirds of respondents plan to invest more on their company website, nearly a third of respondents plant to invest in social media and just over a third of respondents plan to invest in direct mail.
The top 10 areas of investment focus for 2014, according to survey respondents:
  1. Company website
  2. Direct mail
  3. Online advertising – content marketing
  4. Social media (not ads)
  5. Search Engine Optimisation
  6. Exhibitions/trade shows
  7. Social media ads
  8. House list email marketing
  9. Search engine advertising e.g. Google Adwords
  10. 3rd party content e.g. editorials, whitepapers
Customer loyalty, lead generation and product awareness will be the three respective marketing objectives among suppliers and service providers to mining for 2014.
The top 10 best sources of leads among suppliers and service providers in 2013 were as follows:
  1. Company website
  2. Exhibitions/trade shows
  3. Lead generation services
  4. Print advertising – trade
  5. Direct mail
  6. Search engine advertising e.g. Google Adwords
  7. Direct mail
  8. 3rd party content e.g. editorials, whitepapers
  9. Search Engine Optimisation
  10. Public relations

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