An objection I often hear from mining suppliers and service providers is ‘We don’t need to market; all of our business comes from word of mouth’. This is particularly the case with contractors and service providers from the ‘dad and Dave’ operators to the multi-disciplined engineering companies at the big end of town. You don’t […]
Wade Business Media
Tag Archives: mining marketing
Marketing to mining with no ideas, no plan and no budget
A small start-up supplier of mining equipment called me the other day seeking my advice. He said ‘Jamie, I know very little about marketing. I don’t have a marketing budget. I don’t have a marketing plan. Frankly, I have no idea where to start, but I need to generate sales and leads and FAST. Help!.’ […]
Mining suppliers and service providers bullish on early 2014
The majority of suppliers and service providers to mining are overwhelmingly optimistic about sales revenue for the March 2014 quarter, according to the latest Projectory Quarterly Survey of Business Expectations. Nearly 75% of respondents to the survey in mid-December forecast sales revenue to increase. The majority of respondents were also highly positive in their outlook in […]