Tag Archives: industrial b2b website marketing

Marketing to mining: who are you and what does your company do?

Half of the prospects called on by mining suppliers and service providers know nothing about the supplier’s company. And half of the customers called on by mining suppliers don’t have an adequate understanding of the supplier’s capabilities. This was according to a recent survey by Wade Business Media and its online lead generation service Projectory on […]

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Marketing to mining: the seven essential web pages for a mining supplier or service provider

Whether you’re a large multi-national or a start up there are seven essential web pages for a mining supplier or service provider. I’ll get to these in a moment, but before I do it’s important to explain the purpose of a website. The aim of your website is to ensure your company is FOUND for […]

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