The thing I most enjoy about my business is meeting a variety of people in the mining supply and service community from companies large and small. Over the years I’ve observed some companies that have had great success in marketing, but most struggle. Here’s why: 1. Underestimating the time and resources required to build a […]
Wade Business Media
Tag Archives: content marketing mining
Marketing to mining: how to build credibility and business with end users in mining
Sitting across from you right now is a stern looking prospect – an end user in mining of the type of plant, equipment and services that your company provides. “I don’t know who you are,” he says. “I don’t know your company’s solutions. “I don’t know what your company stands for. “I don’t know your […]
Pinpoint editorial opportunities with my FREE mining publications features chart
Did you know there are about a dozen opportunities on average for unpaid media placement within 12 months across the key mining trade publications? The benefits from publicity are HUGE, but it’s not just about reaching a mass audience; it’s also about credibility – and that is priceless. To make life easier for you download […]
Marketing to mining: how to write engaging content
If you want to write an article or opinion piece that will engage an end user in mining, but you’re not sure where to start here’s a process that could help. Step 1 – answer these questions: 1. What are the latest trends and developments in the equipment / technology / services that your business […]