Sitting across from you right now is a stern looking prospect – an end user in mining of the type of plant, equipment and services that your company provides. “I don’t know who you are,” he says. “I don’t know your company’s solutions. “I don’t know what your company stands for. “I don’t know your […]
Wade Business Media
Tag Archives: b2b marketing mining
Marketing to mining: who are you and what does your company do?
Half of the prospects called on by mining suppliers and service providers know nothing about the supplier’s company. And half of the customers called on by mining suppliers don’t have an adequate understanding of the supplier’s capabilities. This was according to a recent survey by Wade Business Media and its online lead generation service Projectory on […]
Marketing to mining: word of mouth – don’t hang your hat on it
An objection I often hear from mining suppliers and service providers is ‘We don’t need to market; all of our business comes from word of mouth’. This is particularly the case with contractors and service providers from the ‘dad and Dave’ operators to the multi-disciplined engineering companies at the big end of town. You don’t […]
Marketing to mining with no ideas, no plan and no budget
A small start-up supplier of mining equipment called me the other day seeking my advice. He said ‘Jamie, I know very little about marketing. I don’t have a marketing budget. I don’t have a marketing plan. Frankly, I have no idea where to start, but I need to generate sales and leads and FAST. Help!.’ […]
Marketing to mining: how to combat price undercutting
A recent survey by Projectory of suppliers and service providers to mining revealed that price undercutting was overwhelmingly the biggest challenge to sales revenue, profits and growth. Combatting price undercutting is difficult, but not impossible. Here are some things to consider: 1. Research Establish why your competitors slashed their prices. Maybe the price changes are […]
Marketing to mining: 6 strategies for when the going gets tough
As the mining economy shifts gears from a capital investment phase to a production phase some suppliers and service providers are finding it tough. If times are tough at your company here are some strategies to consider. 1. FOCUS on lead gen and MANAGE your leads Companies that can do a better job of finding […]