Bookings are now open for advertising in the Australian Drilling Industry Association 2017 Wall Planner distributed with the October / November edition of Australasian Drilling magazine. Year planners are highly effective – and cost-effective – promotional tools, and while it is a ‘wall’ planner, the ADIA Wall Planner is more likely to be found in […]

To run a successful print advertising campaign in a business-to-business publication you need a clear objective, adequate resources, a compelling message and the right channels to market. A product or service that solves a problem also helps! Establish a clear objective Advertising to boost sales is a given, so what specifically do you wish to […]

An objection I sometimes hear from suppliers and service providers is that they don’t advertise because they weren’t satisfied with results in the past. This objection usually comes with an implication that the poor response lay squarely at the feet of the publisher or the magazine or the unscrupulous person who sold the ad. Rarely […]