Tag Archives: industrial b2b content marketing

Documented strategy key to content marketing effectiveness: industrial B2B survey

Industrial suppliers and service providers in Australia with a documented content marketing strategy are far more likely to be effective at content marketing than those without, according to the Industrial B2B Content Marketing Survey 2015 Benchmarks and Trends Australia by Wade Business Media. The overwhelming majority of respondents (80 per cent) that said their company was effective […]

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Ten golden rules for writing effective content for a technical audience

Written content for prospects and customers with technical backgrounds involved in the purchase, procurement and specification of plant, equipment and services should be engaging, empowering, clear, concise, focused and evidence-based. There are many things to consider when developing this type of content for this type of audience, but in general there are 10 golden rules […]

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