Tag Archives: content Measurement and ROI

Documented strategy key to content marketing effectiveness: industrial B2B survey

Industrial suppliers and service providers in Australia with a documented content marketing strategy are far more likely to be effective at content marketing than those without, according to the Industrial B2B Content Marketing Survey 2015 Benchmarks and Trends Australia by Wade Business Media. The overwhelming majority of respondents (80 per cent) that said their company was effective […]

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The five foundations of successful content marketing for industrial B2B marketers

Smart marketers in the industrial business-to-business (B2B) sector know that providing information of value attracts prospects and builds customer loyalty and a highly effective way of communicating this to prospects and customers is through content marketing. “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire […]

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