Sitting across from you right now is a stern looking prospect – an end user in mining of the type of plant, equipment and services that your company provides. “I don’t know who you are,” he says. “I don’t know your company’s solutions. “I don’t know what your company stands for. “I don’t know your […]
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Tag Archives: b2b marketing mining in downturn
Marketing to mining: how to combat price undercutting
A recent survey by Projectory of suppliers and service providers to mining revealed that price undercutting was overwhelmingly the biggest challenge to sales revenue, profits and growth. Combatting price undercutting is difficult, but not impossible. Here are some things to consider: 1. Research Establish why your competitors slashed their prices. Maybe the price changes are […]
Marketing to mining: 6 strategies for when the going gets tough
As the mining economy shifts gears from a capital investment phase to a production phase some suppliers and service providers are finding it tough. If times are tough at your company here are some strategies to consider. 1. FOCUS on lead gen and MANAGE your leads Companies that can do a better job of finding […]