One of the biggest challenges for any mining supplier or service provider is getting in front of prospects. This can be especially difficult when prospects work on mine sites in remote locations. Once you do get face-to-face with prospects though the chances of doing business increase dramatically. A meeting usually puts people at ease. And […]
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Marketing to mining: how to connect with your prospects and clients
Many mining suppliers and service providers struggle communicating to their prospects and customers. There are a variety of reasons why this happens, but in my experience it’s usually because they don’t have the time, desire or skills to communicate. Most mining suppliers and service providers come from a technical background and also tend to get […]
Marketing to mining: what does your company stand for?
There’s an old Chinese saying that the condition of the road is tested with a single stone. What does that mean? Well in the context of marketing quite a lot. If you want to build a business as a mining supplier or service provider your main goal is to ensure it has a firm foundation. […]
Marketing to mining: tap in to your experts
They say that a company’s greatest asset is its people and when it comes to marketing that’s especially true. Nearly every mining supplier or service company that I’ve worked with has at least one smart, bright and clever technical person – usually someone with an engineering background. What surprises me though is the number of […]
Good times roll for major project suppliers and service providers, but some starting to struggle
A lackluster end to 2013 has given way to a strong start to the New Year for suppliers and service providers to major industrial projects in Australia and the outlook for the June quarter is bright. This was according to the latest Projectory Quarterly Survey of Business Expectations. Nearly 40 per cent of suppliers sand […]
Marketing to mining: why mining suppliers and service providers fail
The thing I most enjoy about my business is meeting a variety of people in the mining supply and service community from companies large and small. Over the years I’ve observed some companies that have had great success in marketing, but most struggle. Here’s why: 1. Underestimating the time and resources required to build a […]
Marketing to mining: how to build credibility and business with end users in mining
Sitting across from you right now is a stern looking prospect – an end user in mining of the type of plant, equipment and services that your company provides. “I don’t know who you are,” he says. “I don’t know your company’s solutions. “I don’t know what your company stands for. “I don’t know your […]
Marketing to mining: who are you and what does your company do?
Half of the prospects called on by mining suppliers and service providers know nothing about the supplier’s company. And half of the customers called on by mining suppliers don’t have an adequate understanding of the supplier’s capabilities. This was according to a recent survey by Wade Business Media and its online lead generation service Projectory on […]
Marketing to mining: word of mouth – don’t hang your hat on it
An objection I often hear from mining suppliers and service providers is ‘We don’t need to market; all of our business comes from word of mouth’. This is particularly the case with contractors and service providers from the ‘dad and Dave’ operators to the multi-disciplined engineering companies at the big end of town. You don’t […]
Marketing to mining: your questions answered
From time to time I get emails or calls from people seeking insight or asking me to solve their marketing dilemmas. Here are a few that may relate to your job, your life, and (most important) your marketing thought process right now. Dear Jamie, I supply and service pumps for the mining industry. Can you […]