Archive | March, 2014

Marketing to mining: how to build credibility and business with end users in mining

Sitting across from you right now is a stern looking prospect – an end user in mining of the type of plant, equipment and services that your company provides. “I don’t know who you are,” he says. “I don’t know your company’s solutions. “I don’t know what your company stands for. “I don’t know your […]

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Marketing to mining: who are you and what does your company do?

Half of the prospects called on by mining suppliers and service providers know nothing about the supplier’s company. And half of the customers called on by mining suppliers don’t have an adequate understanding of the supplier’s capabilities. This was according to a recent survey by Wade Business Media and its online lead generation service Projectory on […]

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