Industrial suppliers and service providers in Australia with a documented content marketing strategy are far more likely to be effective at content marketing than those without, according to the Industrial B2B Content Marketing Survey 2015 Benchmarks and Trends Australia by Wade Business Media. The overwhelming majority of respondents (80 per cent) that said their company was effective […]
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Tag Archives: content marketing
The five foundations of successful content marketing for industrial B2B marketers
Smart marketers in the industrial business-to-business (B2B) sector know that providing information of value attracts prospects and builds customer loyalty and a highly effective way of communicating this to prospects and customers is through content marketing. “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire […]
Marketing to mining: how to connect with your prospects and clients
Many mining suppliers and service providers struggle communicating to their prospects and customers. There are a variety of reasons why this happens, but in my experience it’s usually because they don’t have the time, desire or skills to communicate. Most mining suppliers and service providers come from a technical background and also tend to get […]
Marketing to mining: what does your company stand for?
There’s an old Chinese saying that the condition of the road is tested with a single stone. What does that mean? Well in the context of marketing quite a lot. If you want to build a business as a mining supplier or service provider your main goal is to ensure it has a firm foundation. […]
Marketing to mining: tap in to your experts
They say that a company’s greatest asset is its people and when it comes to marketing that’s especially true. Nearly every mining supplier or service company that I’ve worked with has at least one smart, bright and clever technical person – usually someone with an engineering background. What surprises me though is the number of […]