Marketing to mining: How advertising in mining print media works

Advertising to end users in mining is unlike advertising in any other market or industry sector. Plant, equipment and services for the mining sector are usually ‘big ticket’ items in the hundreds of thousands or millions. This means that decisions on the purchase, procurement and specification of plant, equipment and services take a long time, so the sales cycle is long. Rarely do […]

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Marketing to mining: the seven essential web pages for a mining supplier or service provider

Whether you’re a large multi-national or a start up there are seven essential web pages for a mining supplier or service provider. I’ll get to these in a moment, but before I do it’s important to explain the purpose of a website. The aim of your website is to ensure your company is FOUND for […]

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Marketing to mining with no ideas, no plan and no budget

A small start-up supplier of mining equipment called me the other day seeking my advice. He said ‘Jamie, I know very little about marketing. I don’t have a marketing budget. I don’t have a marketing plan. Frankly, I have no idea where to start, but I need to generate sales and leads and FAST. Help!.’ […]

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Mining suppliers and service providers bullish on early 2014

The majority of suppliers and service providers to mining are overwhelmingly optimistic about sales revenue for the March 2014 quarter, according to the latest Projectory Quarterly Survey of Business Expectations. Nearly 75% of respondents to the survey in mid-December forecast sales revenue to increase. The majority of respondents were also highly positive in their outlook in […]

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Pinpoint editorial opportunities with my FREE mining publications features chart

Did you know there are about a dozen opportunities on average for unpaid media placement within 12 months across the key mining trade publications? The benefits from publicity are HUGE, but it’s not just about reaching a mass audience; it’s also about credibility – and that is priceless. To make life easier for you download […]

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Marketing to mining: how to combat price undercutting

A recent survey by Projectory of suppliers and service providers to mining revealed that price undercutting was overwhelmingly the biggest challenge to sales revenue, profits and growth. Combatting price undercutting is difficult, but not impossible. Here are some things to consider: 1. Research Establish why your competitors slashed their prices. Maybe the price changes are […]

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Marketing to mining: how to write engaging content

If you want to write an article or opinion piece that will engage an end user in mining, but you’re not sure where to start here’s a process that could help. Step 1 – answer these questions: 1. What are the latest trends and developments in the equipment / technology / services that your business […]

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Marketing to mining: 6 strategies for when the going gets tough

As the mining economy shifts gears from a capital investment phase to a production phase some suppliers and service providers are finding it tough. If times are tough at your company here are some strategies to consider. 1. FOCUS on lead gen and MANAGE your leads Companies that can do a better job of finding […]

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Safety equipment, maintenance services and contract mining to be in highest demand among end users in mining

Safety equipment, maintenance services and contract mining services will be in highest demand among end users in mining in the next 12 months, according to a recent survey. An online survey by Cirrus Media revealed that safety equipment will be in highest demand with 35% of more than 1500 respondents indicating they will purchase, procure […]

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Price undercutting, poor staff communication and lack of strategic planning troubling suppliers and service providers to resources and construction

MEDIA RELEASE – 8 NOVEMBER 2013: Price undercutting from competitors, poor staff communication, discounting and a lack of strategic planning are the biggest challenges facing suppliers and service providers to the resources and construction sectors in Australia. A recent survey of industrial suppliers and service providers on people, processes and profits by online lead generation […]

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