Archive | January, 2015

Ten golden rules for writing effective content for a technical audience

Written content for prospects and customers with technical backgrounds involved in the purchase, procurement and specification of plant, equipment and services should be engaging, empowering, clear, concise, focused and evidence-based. There are many things to consider when developing this type of content for this type of audience, but in general there are 10 golden rules […]

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The five foundations of successful content marketing for industrial B2B marketers

Smart marketers in the industrial business-to-business (B2B) sector know that providing information of value attracts prospects and builds customer loyalty and a highly effective way of communicating this to prospects and customers is through content marketing. “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire […]

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