Written content for prospects and customers with technical backgrounds involved in the purchase, procurement and specification of plant, equipment and services should be engaging, empowering, clear, concise, focused and evidence-based. There are many things to consider when developing this type of content for this type of audience, but in general there are 10 golden rules […]
Wade Business Media
Archive | January, 2015
The five foundations of successful content marketing for industrial B2B marketers
Smart marketers in the industrial business-to-business (B2B) sector know that providing information of value attracts prospects and builds customer loyalty and a highly effective way of communicating this to prospects and customers is through content marketing. “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire […]