Archive | February, 2014

Marketing to mining: word of mouth – don’t hang your hat on it

An objection I often hear from mining suppliers and service providers is ‘We don’t need to market; all of our business comes from word of mouth’. This is particularly the case with contractors and service providers from the ‘dad and Dave’ operators to the multi-disciplined engineering companies at the big end of town. You don’t […]

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Marketing to mining: your questions answered

From time to time I get emails or calls from people seeking insight or asking me to solve their marketing dilemmas. Here are a few that may relate to your job, your life, and (most important) your marketing thought process right now. Dear Jamie, I supply and service pumps for the mining industry. Can you […]

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