An objection I often hear from mining suppliers and service providers is ‘We don’t need to market; all of our business comes from word of mouth’. This is particularly the case with contractors and service providers from the ‘dad and Dave’ operators to the multi-disciplined engineering companies at the big end of town. You don’t […]
Wade Business Media
Archive | February, 2014
Marketing to mining: your questions answered
From time to time I get emails or calls from people seeking insight or asking me to solve their marketing dilemmas. Here are a few that may relate to your job, your life, and (most important) your marketing thought process right now. Dear Jamie, I supply and service pumps for the mining industry. Can you […]