Advertising to end users in mining is unlike advertising in any other market or industry sector. Plant, equipment and services for the mining sector are usually ‘big ticket’ items in the hundreds of thousands or millions. This means that decisions on the purchase, procurement and specification of plant, equipment and services take a long time, so the sales cycle is long. Rarely do […]
Wade Business Media
Archive | January, 2014
Marketing to mining: the seven essential web pages for a mining supplier or service provider
Whether you’re a large multi-national or a start up there are seven essential web pages for a mining supplier or service provider. I’ll get to these in a moment, but before I do it’s important to explain the purpose of a website. The aim of your website is to ensure your company is FOUND for […]
Marketing to mining with no ideas, no plan and no budget
A small start-up supplier of mining equipment called me the other day seeking my advice. He said ‘Jamie, I know very little about marketing. I don’t have a marketing budget. I don’t have a marketing plan. Frankly, I have no idea where to start, but I need to generate sales and leads and FAST. Help!.’ […]
Mining suppliers and service providers bullish on early 2014
The majority of suppliers and service providers to mining are overwhelmingly optimistic about sales revenue for the March 2014 quarter, according to the latest Projectory Quarterly Survey of Business Expectations. Nearly 75% of respondents to the survey in mid-December forecast sales revenue to increase. The majority of respondents were also highly positive in their outlook in […]