Archive | December, 2013

Pinpoint editorial opportunities with my FREE mining publications features chart

Did you know there are about a dozen opportunities on average for unpaid media placement within 12 months across the key mining trade publications? The benefits from publicity are HUGE, but it’s not just about reaching a mass audience; it’s also about credibility – and that is priceless. To make life easier for you download […]

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Marketing to mining: how to combat price undercutting

A recent survey by Projectory of suppliers and service providers to mining revealed that price undercutting was overwhelmingly the biggest challenge to sales revenue, profits and growth. Combatting price undercutting is difficult, but not impossible. Here are some things to consider: 1. Research Establish why your competitors slashed their prices. Maybe the price changes are […]

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