Archive | November, 2013

Marketing to mining: how to write engaging content

If you want to write an article or opinion piece that will engage an end user in mining, but you’re not sure where to start here’s a process that could help. Step 1 – answer these questions: 1. What are the latest trends and developments in the equipment / technology / services that your business […]

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Marketing to mining: 6 strategies for when the going gets tough

As the mining economy shifts gears from a capital investment phase to a production phase some suppliers and service providers are finding it tough. If times are tough at your company here are some strategies to consider. 1. FOCUS on lead gen and MANAGE your leads Companies that can do a better job of finding […]

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Safety equipment, maintenance services and contract mining to be in highest demand among end users in mining

Safety equipment, maintenance services and contract mining services will be in highest demand among end users in mining in the next 12 months, according to a recent survey. An online survey by Cirrus Media revealed that safety equipment will be in highest demand with 35% of more than 1500 respondents indicating they will purchase, procure […]

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Price undercutting, poor staff communication and lack of strategic planning troubling suppliers and service providers to resources and construction

MEDIA RELEASE – 8 NOVEMBER 2013: Price undercutting from competitors, poor staff communication, discounting and a lack of strategic planning are the biggest challenges facing suppliers and service providers to the resources and construction sectors in Australia. A recent survey of industrial suppliers and service providers on people, processes and profits by online lead generation […]

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