To run a successful print advertising campaign in a business-to-business publication you need a clear objective, adequate resources, a compelling message and the right channels to market. A product or service that solves a problem also helps! Establish a clear objective Advertising to boost sales is a given, so what specifically do you wish to […]

An objection I sometimes hear from suppliers and service providers is that they don’t advertise because they weren’t satisfied with results in the past. This objection usually comes with an implication that the poor response lay squarely at the feet of the publisher or the magazine or the unscrupulous person who sold the ad. Rarely […]